CROSS COLOURS is the first clothing brand created for all Americans with a street point of view. Embraced by the rising hip hop movement, the brand’s premise “CLOTHING WITHOUT PREJUDICE” and slogans like “EDUCATE 2 ELEVATE”, “STOP THE VIOLENCE” and "LOVE SEES NO COLOUR" made it iconic and fueled its meteoric rise, with support from top artists and celebrities such as Snoop Dogg, Tupac, Run DMC, Dre, TLC, Will Smith, Magic Johnson, Shaquille O’Neal, MC Lyte, Kathy Ireland, Jamie Foxx, Paula Abdul, Mary J. Blige, Stevie Wonder, and Muhammad Ali.
CROSS COLOURS is the only brand of its kind, drawing love and respect from consumers who grew up wearing it, and today's generation who were too young to wear it in the 90’s and are excited to be able to purchase it today.
The DNA of the brand is part of our culture: its name, logo, what it stands for, its messages, its percussive graphics, the use of color, its sense of unity and freedom.
The 2016 collection is comprised of Retro Re-issues using original graphics from our library, in addition to a all new graphics, cut & sew and a Limited Edition Authentic Military fashion collection.
CROSS COLOURS is back - YA DIG!
Click to see the The Hundreds X Cross Colours Collection released in August 2014.
To read about Cross Colours’ rapid rise and spontaneous halt twenty years ago, click here.
To see Cross Colours’ top 10 celebrities that wore their product and why, click here.
To listen to Carl Jones talk about how he got CXC worn by the cast of The Fresh Prince of Bel Air, click here.
Tupac and DaBrat, 1992
Djimon Hounsou, 1990
Dr.Dre and Snoop Dogg, 1993
Mark Wahlberg aka "Marky Mark", 1992
Magic Johnson, 1994
Jamie Foxx, 1991